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e-Commerce Business Ethics

In a world where legal and ethical limits are pushed to the max, ActiveMerchant.com provides business solutions within the ethical boundaries which directly affect our clients and their businesses.


The Internet is a growing and a continually evolving medium. As such, it is considered necessary to be aware of the e-business legal and Internet ethical issues.

Security and privacy concerns along with e-business regulatory issues are becoming more and more prevalent. It is becoming more difficult to figure out who you can trust online; with all the unethical, illegal, and Internet marketing and online advertising frauds and e-business.


If webmasters perform unethical optimization of a client's website, it could have long lasting negative business consequences for that client that cannot be easily repaired.


Important Concerns the ActiveMerchant.com focuses on:


ActiveMerchant.com has an extensive client’s profiles who are sharing a major degree of trust and responsibility. ActiveMerchant.com consider it very important from both an ethical value based and e-business between B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual.

Mainly the potential areas for breaching ethical boundaries are revealing trade secrets or intellectual property which ActiveMerchant.com eliminates by maintaining Privacy and Data-Mining on the Internet with a comprehensive overview of Privacy on the Internet. This overview covers recent privacy concerns, self-regulation, the European Union Data Directive with the integration of recent US legislative proposals.

ActiveMerchant.com controls the further mentioned Privacy issues which are mostly faced by majority of businesses;

  • Users’ ability to control the rate, type, and sequence of the information they view.
  • - Spam, or unsolicited commercial e-mail, is a control concern because it violates privacy, steals resources, and compares to receiving a piece of direct mail with postage due.
  • Web sites tracking of visitors through the site by storing a cookie, or identifying string of text. The use of cookies is a major ethical issue.
  • ActiveMerchant.com believes in informing its clients in the best possible way that what are the concerns that are to be avoided and be aware of, with the solution and the understanding of our policies.
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